The Indian toy market has undergone a significant transformation in recent years. What was once dominated by unbranded imports is now being reshaped by government regulations focused on quality, safety, and consumer trust. One of the most critical regulatory measures in this direction is the BIS Certification for Toys. If you are a toy manufacturer, importer, or seller, understanding this compliance is not just important—it’s mandatory.
Let’s decode why BIS for Toys is a game-changer in India’s toy industry and how it impacts your business.
What is BIS and Why it Matters for Toy Manufacturers?
The Bureau of Indian Standards (BIS) is India’s national standards body responsible for setting quality benchmarks for a wide range of products, including toys. The government of India, under the Quality Control Order (QCO), has made it compulsory for all toys sold in the Indian market to adhere to Indian Standards IS 9873 (Part 1):2019 and IS 15644:2006, as applicable.
Whether your toys are made of plastic, wood, fabric, or any other material, they must meet specific safety criteria to get the ISI Mark for Toys.
BIS Certification for Toys: Mandatory Compliance
Since January 1, 2021, it has become mandatory for every toy to have a valid ISI Certification for Toys before being marketed in India. This applies to both domestic and imported products.
This regulation aims to:
-
Prevent unsafe and substandard toys in the Indian market
-
Ensure child safety through mechanical, physical, and chemical testing
-
Improve quality control in the manufacturing process
-
Build consumer trust in “Make in India” toys
Non-compliance can lead to strict legal consequences, including seizure of goods and cancellation of licenses.
Two Types of Toy Categories Under BIS
The toys fall under two major categories based on their material composition:
-
Non-Electric Toys – Covered under IS 9873 (Part 1):2019
-
Electric Toys – Covered under IS 15644:2006
Each type has its own safety parameters like flammability, sharp edges, toxic elements, electrical safety, etc.
So, if you're a toy manufacturer or importer, you need to clearly categorize your product before applying for the certification.
ISI Mark for Toys: A Mark of Assurance
The ISI Mark is not just a label; it’s a symbol of trust and compliance with Indian safety standards. For toys, the ISI mark confirms that the product:
-
Has been tested in a BIS-recognized lab
-
Has passed mechanical and chemical safety checks
-
Is suitable for its intended age group
-
Meets all Indian standard guidelines
Without this mark, no toy can be legally sold in India—whether online or offline.
Step-by-Step Process of Getting BIS Certification for Toys
Getting certified isn’t just about submitting a form; it involves multiple technical steps. Here’s how it works:
-
Identify the Standard: Determine whether your toy falls under IS 9873 or IS 15644
-
Choose a BIS Consultant for Toys: A professional consultant can simplify your application process and ensure documentation is foolproof
-
Product Testing: Submit samples to a BIS-recognized laboratory
-
Application Submission: Fill out the application form on the BIS portal with test results, manufacturing details, and factory audit documents
-
Factory Inspection: BIS officials may conduct a physical inspection of your unit
-
Grant of License: Once all requirements are met, the license is issued, allowing you to use the ISI mark
The entire process can take anywhere between 30 to 90 days depending on product complexity and document readiness.
Why Foreign Manufacturers Must Pay Attention
India has become a lucrative market for global toy brands. However, all foreign manufacturers must appoint an Authorized Indian Representative (AIR) and get BIS certification before exporting toys to India.
Without this compliance, your shipments can be halted at customs. This is where a professional BIS consultant for toys becomes essential, helping streamline certification and avoid regulatory hurdles.
Common Challenges Faced by Toy Makers
Despite the clear benefits, toy makers often face challenges such as:
-
Lack of awareness about BIS standards
-
Delays in test reports
-
Incomplete documentation
-
Language barriers for foreign entities
-
Difficulty in interpreting safety clauses for different toy types
These challenges can be resolved efficiently with expert guidance from compliance professionals.
The Role of a BIS Consultant for Toys
A BIS consultant plays a vital role, especially for first-time applicants. They offer:
-
Technical clarity on applicable standards
-
End-to-end documentation support
-
Coordination with BIS officials
-
Timely submission of applications
-
Assistance in factory inspections
Hiring the right consultant can help reduce application time, avoid rejections, and ensure smooth market entry.
E-commerce and BIS for Toys
It’s important to note that e-commerce platforms like Amazon, Flipkart, and FirstCry also require toys to carry a valid ISI mark before being listed. Platforms are now stricter in screening toy products, and failure to comply will result in listing removals or account suspension.
So whether you're a D2C brand or a seller on an e-commerce platform, BIS compliance is now the first step to your success.
How EVTL India Can Help
If you are planning to enter the Indian toy market or need help aligning with BIS compliance, EVTL India is your one-stop solution. We offer personalized consulting services, from product assessment to final certification, ensuring a hassle-free process.
Conclusion
The toy industry is no longer an unregulated space. The BIS certification regime has raised the bar, ensuring that toys reaching children are safe, durable, and trustworthy. If you're a stakeholder in the toy business, aligning with BIS for Toys is not just a regulatory formality—it's a commitment to quality and safety.
Don’t wait for enforcement actions. Secure your ISI Certification for Toys and build a brand that parents trust and children love.