Let's have a real talk about marketing for roofers, now we have to discuss something that roofers hate the most marketing. I understand the situation. You are not that person who wants to be seated in front of the computer screen trying to figure out Google Ads and Face book posts. However, the reality is this: No matter how great a roofer you are, you go out of business if nobody knows you are out there.
It is here that marketing for roofers can step in and I am not talking about plastering your number or even your face on a billboard or sending out thousands of flyers to random neighborhoods. Real marketing is about not being forgotten, being one step closer to making the homeowner reach their hand in the phone to call YOU when a new roof is what they are in need of, or they need an emergency repair.
We will explain in this guide how to accomplish that--not in corporate-speak or an attempt to fleece you. Actionable solutions that is ready to use, no-nonsense.
Why Marketing for Roofers cannot be ignored anymore
Remember old man Johnson down the road who's been roofing since the 80s? He used to get all his work from word of mouth. Those days gone. Today, when someone's roof starts leaking at 2 AM, they're not asking their neighbor - they're Googling "emergency roof repair near me" in a panic.
And that is where smart marketing for roofers come in. It's about being the best Salesman anyone has ever had. It's about being seen when home owners are desperately crying out for help
The Cold Hard Facts:
· 97% of homeowners research online before hiring a roofer
· Roofers with strong online presence get 3x more calls
· Companies using digital marketing for roofers strategies grow 40% faster
You’re Website: the Digital Front Door to Your Business
Picture this: A homeowner clicks your website link. If they see blurry photos from 2010 and broken contact forms, they're hitting "back" faster than you can say "shingle replacement."
Here's how to make your website work for you:
1. Show, don't just tell - A gallery of your best work speaks louder than any sales pitch
2. Make it stupid-easy to contact you - Big, bold "GET MY FREE ESTIMATE" buttons on every page
3. Load fast or lose leads - If your site takes more than 3 seconds to load, you've already lost them
4. Tell your story - People connect with people, not faceless companies
"But I'm not tech savvy!" No worries. Platforms like Wix or Square space make it easy or hire a local web guy for $500-$1000 - it'll pay for itself in one job.
Google My Business: Your Secret Weapon for Local Leads
When Mrs. Thompson searches "roofers near me" after that nasty storm, will she see your business? If not, you're missing the easiest leads out there.
Pro tips to dominate local search:
· Fill out EVERY section of your Google profile (yes, even the hours)
· Post weekly updates like you are running a mini blog
· Respond to every review good or bad within 24 hours
· Add 25+ high quality photos of your work
Real talk: I helped a roofer in Austin go from 3 calls a week to 15 just by optimizing his Google profile. Zero ads spend.
Social Media: Where Trust Gets Built
Forget the hard sell. Social media is your chance to:
· Show off that beautiful cedar shake roof you just finished
· Share a quick video explaining how to spot hail damage
· Post testimonials from happy customers (video works best)
Platform cheat sheet:
· Face book: Best for reaching homeowners 35+
· Instagram: Perfect for showcasing your work visually
· Next door: Goldmine for hyper-local leads
Post 2-3 times per week. Not selling - just providing value and showing your expertise.
Paid Ads That Actually Work (No Wasted Budget)
Here's where most roofers get burned. They throw money at random ads without tracking what works.
Smart ad strategy:
1. Google Search Ads: Target urgent searches like "leaking roof repair"
2. Face book Lead Ads: Use before/after photos with instant quote forms
3. Retargeting: Follow up with website visitors who didn't call
Pro tip: Start with just $10/day and scale what works. A well-optimized ad can get you leads for $15-$25 each.
The Power of Reviews (Your Digital Reputation)
Would you hire a roofer with a 3-star average? Neither will your potential customers.
How to build a 5-star reputation:
· Ask EVERY satisfied customer for a review
· Make it easy with a text message link
· Respond professionally to negative reviews
· Showcase your best reviews on your website
Real results: One roofer I worked with went from a closing rate of 15% to 30% after only getting his review count to 50+ to 12.
Putting it all together:
I understand. You became a roofer to work with your hands not stare at a computer screen but here's the deal - spending just 2-3 hours per week on these marketing for roofers strategies can mean the difference between scrambling for work and turning down jobs because you're too busy.
Start small. Select only one area to work on this month. Maybe it is updating your Google profile or getting a Web site off the ground. The clue is that consistency marketing would work when you work it.
Remember, this isn't about becoming some marketing wizard. It's about making sure when someone needs a roofer, they find YOU instead of your competition. Because at the end of the day, more visibility means more jobs and more jobs mean more money in your pocket.
So, start marketing your roofing business because I understand, marketing may not be as entertaining as ripping off a worn out roof or fitting a new shiny metal one. However, the ultimate thing is:
No marketing = No leads = No business.